Purchasing Wholesale Minerals
In this module, I’ll walk you through everything you need to know about purchasing wholesale crystals and how to shop with crystal wholesalers, what to look for, and how to get started confidently. I’ll also share my recommended suppliers to help you source high-quality products for your business.
Sourcing Crystals Pt. 1
Topics Covered
- Finding Suppliers
- Setting Brand Standards
- Standard Wholesale Set-up
- Terminology
- Vetting Suppliers
- International Wholesale
- Ethically Sourced Crystals
- Types of Wholesale Shopping Experiences
- Opening a Wholesale order
- Inventory
Resources
What's the difference between PayPal Friends and Family/ PayPal Goods and Services
Sourcing Crystals Pt. 2
Topics Covered
- Recommended Suppliers
- Opening your Wholesale Purchase
- Inventory
- Pricing Strategy
- Market Research
- Calculating Pricing
- Grading Crystals
Resources
- Mindat (Geological Resource): https://www.mindat.org/
Pricing a Mixed Lot
Pricing a Mixed Lot
Pricing a Mixed Lot
This question came up in TikTok after I had already finished the curriculum of this course, but I wanted to include it so you can see what to do if you make a per piece purchase and it ends up being mixed grade. This can be a great way to get a deal on some higher grade pieces.
What you get to learn that is not on TikTok is my pricing strategy specifically for these pieces.
With this rutile towers in the video they had a wholesale cost (my price) of $10 per piece. I knew when I bought them not every one could have my standard mark-up of 3 times the wholesale price (my ideal mark-up). So these are the steps I took.
*It is important to note there is no industry standard for grading crystals that are not used in jewelry and faceted into gemstones. Part of being a crystal shop owner is being knowledable on the more desirable attributes. For example we know a high clarity and high color saturation citrine would probably be AAA, lower clarity and lower color saturation might bring it down to a AA, but more on that in the next module.
- Step 1: Sorted into grade (AAA, AA, A)
- Step 2: Weighed to get total gram cost
- In this scenario had 100 grams of towers that I paid $100 for and then I paid $10 to have them shipped to me for a total of $110.
- This means the per gram cost was $1.10
- Step 3: Determined AAA would be x3, AA would be x2.5 and A would be x2
- Step 4: Weighed each crystal to determine the cost.
- For Example: Crystal weighs 2 grams, that means my cost was $2.20 and because it was AAA I would do x3 meaning my retail pricing would be $6.60.
- Step 5: Price crystals based on grade and mark up.
How Does Crystal Grading Work?
How to Grade Crystals
How to grade Crystals
How to Grade Crystals
This topic actually came from a comment on TikTok after I originally created this course, and I knew it deserved a place here—because it’s something almost every new seller wonders about.
Crystal grading, like AAA, AA, A, B, C, and D is completely subjective. While there are general, unspoken industry norms, there is no official or regulated system. In reality, grading in the crystal world is fluid it’s very much the Wild Wild West.
Because of this, it’s important to understand that grades are not universal they are seller-defined.
The best way to begin understanding grading is to research each mineral you source and pay attention to how different suppliers describe quality. Over time, your eye will naturally develop.
That said, you do not need to use grading labels in your shop to be successful. Many highly reputable shops don’t use them at all. What matters most is how clearly and honestly you communicate the quality of your pieces.
In the video, I walk through an example of how I would personally grade Citrine so you can see this in practice.
At Bella Luna we loosely borrow from the Gemological Institute of America (GIA) “4 C’s,” although this is not a strict rule in the crystal space. The 4 C’s are:
- Cut
- Clarity
- Color
- Carat
In the crystal community, we don’t typically use carats, instead, we measure in grams or kilograms, but clarity, color, and overall formation can serve as helpful reference points when assessing quality.
For example, rutile-included quartz can vary significantly in appearance and grade. A higher-grade (AAA) piece would typically have:
- High clarity
- Minimal cloudiness
- Well-defined, visually striking rutile inclusions
However, grading isn’t just about appearance, it’s also influenced by rarity and availability. In some cases, a crystal may be considered “high grade” simply because it is difficult to source.
Because there are thousands of minerals, it’s not possible to define grading for each one, but this framework will give you a strong, intuitive foundation.
Most importantly, remember this:
Clarity in your descriptions will always matter more than labels.
Instead of relying solely on grades like “AAA,” you can describe your pieces in a way that builds trust and connection with your customers. For example:
- “High clarity with minimal inclusions”
- “Deep, saturated color with natural variations”
- “Beautiful internal texture with visible inclusions”
This approach educates your customer and it positions your brand as transparent, intentional, and elevated.
And the truth is, you can build a highly successful crystal business without using grading labels at all.
Recommended Suppliers
Recommended Suppliers
Recommended Suppliers
- Treasure Crystals shop via video chat, and In person shoppinghttps://www.treasurecrystals.com/
- Enter the Earth: In person shopping at Gem Shows and Retail LocationNot the best catalog shopping options, limited mail order optionshttps://wholesale.entertheearth.com/
- Rock Paradise: Kevin runs their social media and monitors the DMsCatalog, Video Chat, and In person shoppinghttps://rock-paradise.wholesale.shopifyapps.com/accounts/sign_in
- Mi Esperanza Minerals: Miriam is the owner and she runs their social media and monitors the DMsVideo Chat, Catalog and Wholesale Live Saleshttps://www.miesperanzaminerals.com/
- Magic Brands (Wholesale Smoke Cleanings Bundles)Dany owns Magic Brands and responds to Messages on EtsyNative American owned small business, plants are sustainable grownhttps://www.etsy.com/shop/MagicBrands